The Downtown Niagara Falls Board of Management or Business Improvement Area (BIA) has a membership of 100+ shops and services. Businesses within this geographical boundary are members to the Association through an annual business tax levy, as provided for by the Ontario Municipal Act. The Board of Management is governed by a Board of Directors appointed by the City of Niagara Falls following a general membership election. various Committees are periodically appointed to oversee a wide variety of programs and association initiatives. Throughout its leadership in advocacy, infrastructure, development and promotion, the Downtown Board of Management works to ensure that Downtown Niagara Falls will be the preferred place to work, visit and live. The Downtown BIA exists to effectively represent the interests of all its member sectors as they relate to the economic, political and social vitality of the downtown business district. The Downtown BIA played an active role assisting in the implementation of the 2004 Community Improvement Plan and the 2006 Strategic Implementation Plan. As well, the Downtown BIA facilitates dialogue and activity among key stakeholders, including the City's various departments, member businesses, other government agencies, the arts and culture community and the general public.

The Downtown BIA undertakes the improvment, beautification and maintenance of municipally owned lands, buildings and structures in the area and responsible for promoting the area as a business or shopping area.